In association with The Independent
This year for the first time we worked in partnership with national daily newspaper The Independent to find the People's Choice Supermarket. We gave the public the opportunity to vote for their favourite animal-friendly supermarket – the one they felt was putting animal welfare first.
The shortlist, chosen by our judges, was announced in August and the public were able to vote online and by text for either Marks & Spencer, Sainsbury's or The Co-operative. One month later voting closed and over 11.500 votes were cast. The winner, with 58% of the vote was the Co-operative.
These supermarkets were put to the public vote. Here is a short summary of their achievements:
- All whole and ingredient eggs free-range
- All fresh chicken free-range, or higher welfare standards
- All fresh pork outdoor-bred
- Continental white veal banned in 2008
- All whole eggs free-range
- Own eggs/chicken brand improves shelter for birds
- Largest range of RSPCA Freedom Food products
- All Scottish salmon sustainably sourced and Freedom Food approved
- All whole eggs free-range
- All fresh and frozen chicken reared to higher welfare standards
- First to adopt RSPCA Freedom Food in 1994
- Own-label Freedom Food approved pork ranges
