RSPCA Good Business Awards 2009 Natural History Museum London, 9 October 2009

People's Choice Award - Supermarket

In association with The Independent

After the success of last year's first "People's Choice Supermarket" award, won by The Co-operative, we are proud to be partnering once again with national daily newspaper The Independent, to give the public the chance to vote for their ethical business favourite – the one they feel is putting animal welfare first.

The supermarket shortlist, chosen by our judges, will be announced in August with simple voting by text and online. If you want your company to be the People's Choice look out for more information in the summer – 11,500 people voted last year, with The Co-operative coming out on top.

The Judges said: "Hugely impressive. Even during a recession, animal welfare principles still underpin all that The Co-operative does…"

2009's shortlist put these three popular supermarkets to the test with the public. They have all worked hard to improve their animal welfare credentials in recent years – here's a brief summary of some of their achievements:

• WINNER 2009
• All whole eggs free-range
• All fresh and frozen chicken reared to higher welfare standards
• First to adopt RSPCA Freedom Food in 1994
• Own-label Freedom Food approved pork ranges

• All whole eggs free-range
• Own eggs/chicken brand improves shelter for birds
• Largest range of RSPCA Freedom Food products
• All Scottish salmon sustainably sourced and Freedom Food approved

• All whole and ingredient eggs free-range
• All fresh chicken free-range, or higher welfare standards
• All fresh pork outdoor-bred
• Continental white veal banned in 2008